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The new Dolomite logo

14 September 2023

For more than a century, Dolomite has been celebrating the joy of being outdoors and today it is pleased to present a renewed version of itself.

THE NEW DOLOMITE LOGO is the best representation of the brand of today: an outdoor brand imbued with Italian lifestyle and design, preserving the best of its heritage to plan the future.

An evolution rather than a revolution, in which the most intimate identity, born of more than a century of amazing achievements, merges with the dynamism, liveliness and creativity of the younger generation of outdoor and mountain lovers.

The Dolomite of today wants to inspire the new outdoor enthusiasts, those who love outdoor sports but are also looking for a moment of escape in a natural environment, those who move fast every day but are looking for joy and well-being, those who embody the freedom of exploration of the pioneers.

But still today Dolomite is proud of its roots and its values that inspire our work and our products every day: the authenticity that comes from its great heritage; the mountain lifestyle that comes from the Dolomites and is well represented in all our products; the best of Italian style and design and a sincere respect for the natural environment.